Disclaimer: Remember this UX Case Study Challenges from Digital Talent Scholarship (DTS) PROA UI/UX Design 2022 held by the Ministry of Communication and Information Technology in collaboration with Skilvul and Challenge Partner Krealogi. That any fonts, logos, and colors is the property of Krealogi. We use those stuff only for learning materials.
Overview
Originally Krealogi was established to facilitate sellers and producers of woven crafts to record, monitor business, offer products, and allocate work orders to villages or other groups of craftsmen. But now, the Krealogi application can help MSME business players to sharpen their abilities in managing the business. It can assist business processes ranging from recording raw materials, recording orders, and production planning to business reports.
Currently, Krealogi doesn’t have a user-friendly application design for its target users. In addition, Krealogi needs to develop features that are not yet available (Simple CRM, Cash Flow Feature, and Integration with Logistics) to make it easier for users to run business processes.
That way, we need to do data collection research, classify problems faced by users, find feature development solutions, and be able to describe features that are suitable for users.
How to develop Simple CRM, Cash Flow, and Integration with Logistics Features in the Krealogi application?
We started this project by conducting a competitor analysis of similar applications with Krealogi. We find out the good and bad of application with the constraints faced by users, and find out the development of features in the current application market.
We analyzed data from three examples of apps similar to Krealogi, then compared them for each feature they had.
From the problems that we have found, we determined challenges and actionable statements using the HMW (How Might We) method. So we found the following challenges:
Creating simple feature CRM
Develop cash flow feature
Creating of records of debit and credit features
Develop help feature
Logistics feature improvements
After getting information from competitor applications, we use the information as a reference for developing the Krealogi feature. Then we describe all the pain points that users face when using the Krealogi application.
Solution Design
After determining the challenges for the development of the Krealogi feature, we grouped them according to the pain points faced by the user. From this step, we further discover what features should be developed and made to improve the Krealogi application.
After brainstorming to determine what features to make, we found some features that need to be develop. That is group discussion features, articles, sales target notifications, adding accounts payable features (debit-credit), and integration with logistics.
User Flow
From these features, we then create a user flow from the initial stage until the user can find these features. This step is to make designers easier for making interface designs and find out the user flow of every feature.
Design Interface
Thereafter, we continue the next step is design carried out for several changes or development of the visual design features in an application. At this step, we started by creating a wireframe and then designing the User Interface according to the flow.
Testing
Following our plan, we need validation of our products to get suggestions and input so that the product can be used according to user needs. We conducted in-depth interviews and usability testing with one respondent through a Zoom meeting, using a System Usability Scale (SUS) to calculate the usability of product/system and Single Ease Question (SEQ) to calculate the overall product/system.
Research Scenario
Introduction
Q&A Session
1st Usability Testing Session (Login & Grup Discussion features)
2nd Usability Testing Session (Record Transactions, Accounts Payable and Sales Target)
3th Usability Testing Session (Delivery features)
4th Usability Testing Session (Provide contact access on the application, input Orders on the Order Record Form, Search for MSME Articles on the Related Articles Menu)
Post-test Questions
Research Finding
Easy login & registration
The visuals of the MSME discussion feature are good
Suitable for recording transactions
Suggest that the sales target summary contains a record of the monthly target comparison
Notifications and sales targets are new interesting features
Order details are complete
Feature articles are very informative for app users
The addition of a new debt-receivable feature is good
SUS (System Usability Scale) Result
SEQ Result
From the result above, we need to be concerned about the consistency of new features and systems. And we need to prepare for In-Depth Interviews and Usability Testing well. But to Krealogi’s product development process is doing well.